Media releases

Digital influences 40% of retail bricks-and-mortar store visits

Deloitte's inaugural report 'Navigating the new digital divide - digital influence in Australian retail'.
Navigating Australia’s New Digital Divide


Navigating the New Digital Divide

Digital influence in Australian retail

Many retailers are dramatically underestimating the influence of digital and are caught in a divide where they are making digital investments that primarily support their eCommerce business rather than their brick-and-mortar stores.

Watch the video

Download the report

Navigating Australia’s New Digital Divide

Australian consumers have one of the highest appetites for digital engagement in the developed world. Digital interactions influence 40% of in-store visits in Australia, compared with 27% in the UK. 

This year, Deloitte conducted surveys with 2,001 random Australian consumers to understand how they engage with digital when shopping, and to quantify how these interactions influence their in-store purchase behaviours. The study shows that local retailers may be underestimating the power of digital influence on Australians’ shopping behaviour and the speed at which it is growing. 

What can retailers do to ride this wave of digital influence? Find out more in our report.

Read a related blog post by Deloitte Private

The endless aisle: rethinking retail from 27 July 2015 by Rachel Smith explores how online and offline channels can work together, and the best ways to re-caliberate your business so you're optimising your bricks and your clicks. 

More topics


Consumer Business

Learn more about the solutions we offer to the Consumer Business industry.


Deloitte Digital

Deloitte Digital has a long and successful history providing leading Australian organisations with world-class interactive, web-based solutions.

Damien Ballesty

Principal, Consulting

Jean-Baptiste Vincent

Director, Consulting


Life at Deloitte

People make Deloitte one of the best places to work. What’s great about the people? That’s an easy answer. They are exceptional. Each person is unique and valued for that, among the best and brightest in the business, and takes pride in his or her achievements and the success of others.