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Perspectives

China's Consumer Markets

A closing window of opportunity

Within five to ten years the current rate of growth in China will have subsided. Consumer businesses still wishing to enter that market must seize the opportunity.

What do consumer businesses need to know to seize opportunities in China's many consumer markets?

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China's consumer markets: A closing window of opportunity

China’s double-digit growth curve offers tremendous opportunities for consumer businesses that otherwise have few places to grow. But they must act now - within five to ten years the current rate of growth will have subsided, compounding the difficulty of market entry. This report, the third in Deloitte China’s series of consumer studies, provides a view into the different consumers in China’s many geographical markets - how do they think about brands? What makes them loyal? How do they view western brands?