Analytics must be used to be useful. Abstract theory might be interesting, but it won’t solve your business problems – unless you put theory into practice
Customer and Growth analytics: provides you with actionable insight on your customers – past, present, and future. These insights often result from forming a single, expansive view of customer relationships and behaviors across previously siloed products and channels.
Armed with the new insights, you can discover previously hidden up-sell and cross-sell opportunities, flag early signals of customer defection, and obtain better returns from marketing campaigns.
Finance Analytics: helps you to manage performance in alignment with your business strategy. By helping get control of your financial data, finance analytics enable you to model business processes and gain deeper insight into cost and profitability drivers.
Plans, budgets, and forecasts become more accurate, and you can better understand the significance of KPIs - and their true relationship to performance.
Risk and Regulatory Analytics: helps you to understand your risk exposure better, and to proactively identify and mitigate sources of risk on an enterprise scale.
Armed with this information, executive management and boards will be better equipped to navigate challenging economic conditions, and complex legal and regulatory environments, with the insight and foresight that only analytics can provide.
Supply Chain Analytics: empowers you with insights on demand patterns, supply and distribution networks, and customer service requirements across transactional and operational systems.
In an ever-changing economic climate, and in the context of increasing globalization, analytics can help to cut procurement costs, identify anomalies and potential disruptions, forecast demand more reliably, optimize logistics, and gain a holistic view of their entire supply chain.
Workforce Analytics: helps employers improve their workforce management processes by linking HR strategy to analytical techniques.
In an ever more diverse and decentralized workforce environment, insights gained from workforce analytics can help you find ways to recruit – and retain – world-class talent, and address other data-driven workforce challenges such as employee safety.