TMT Predictions 2013 midyear checkpoint

What's ahead in technology, media & telecoms? Explore the infographic, download reports, watch videos, listen to podcasts & more!


The tablet market stratifies

One became many

In the first quarter of 2014, the installed base of compact tablets (with screens smaller than 9 inches) will likely surpass the base of classic tablets (9 inches and larger). Smaller devices are more likely to be carried around; the classic tablet, while perfectly portable within homes, is taken outdoors less frequently. Also, smaller tablets might be better for games that use motion sensors, as well as for e-mail (adding less weight to an already congested briefcase).

Executive summary

Download this prediction

One became many: the tablet market stratifies

Tablets have gained popularity with extraordinary speed, and manufacturers will have to work hard to stay on top of the evolution of the market. There appear to be more users and use cases for tablets than many had imagined. Getting the balance of form, function and price right will likely be a moving target during 2014, especially at the lower end of the market. Whereas the large tablet market has generally been highly lucrative for manufacturers, the surge in smaller low-cost models is likely to dilute levels of income and profitability. Manufacturers should research usage carefully, so as to understand users’ needs and expectations across the whole category, and design devices that comprise only the components that are necessary.

More topics

Contact us

Contact us via our online form

Submit RFP

Submit via our online form


Cyber Security services

Private data, intellectual property, cyber infrastructure, and even military and national security can be compromised by deliberate attacks, inadvertent security lapses, and the vulnerabilities of a relatively immature, unregulated global Internet.  


Deloitte Analytics

Learn how to link your business strategy to advanced analytical techniques to uncover new ideas.


Duncan Stewart

Director of Research, TMT


Jolyon Barker

Global Managing Director TMT


Paul Lee

DTTL TMT Head of Research


Jacques Buith

EMEA Enterprise Risk Services Leader


Schaeffer Hilton



Life at Deloitte

People make Deloitte one of the best places to work. What’s great about the people? That’s an easy answer. They are exceptional. Each person is unique and valued for that, among the best and brightest in the business, and takes pride in his or her achievements and the success of others.