The smartphone generation gap: over-55? There's no app for that | Deloitte | TMT Predictions 2014 report


TMT Predictions 2013 midyear checkpoint

What's ahead in technology, media & telecoms? Explore the infographic, download reports, watch videos, listen to podcasts & more!


The smartphone generation gap

Over 55? There’s no app for that

The difference in smartphone penetration by age is sure to shrink, as it is now becoming almost impossible to buy a feature phone. However, in 2014 there will still be substantial differences in how individual age groups use their phones. In particular, many seniors will likely continue to use their smartphones like feature phones: getting these older users to exploit the data functions is a large opportunity for network operators.

Executive summary

Download this prediction

The smartphone generation gap: Over 55? There’s no app for that

Over a quarter of adults in developed countries will soon be 55 or older. The attractiveness of this 55+ age group has long been recognized: with longer life expectancy, older consumers are likely to continue working, accumulate an ever-greater share of global wealth and be increasingly interested in technology. This age group – which over the medium term will continue growing in absolute numbers and share of adults – is likely to control a large proportion of disposable income in their countries. As such, they are not just an untapped market; they are a lucrative untapped market.

For mobile operators, targeting the over-55s could be particularly effective. Carriers should ensure that all aspects of service — from the structure and explanation of tariff plans, to customer service — are appropriate for this group

More topics

Contact us

Contact us via our online form

Submit RFP

Submit via our online form


Finance Transformation Solution Sets

Deloitte’s Finance Transformation (FT) practice helps CFOs and other finance executives drive business performance and shareholder value while improving operational effectiveness and efficiency within the Finance organization.


Deloitte Digital

Part Business. Part Creative. Part Technology. One hundred percent digital. Learn more about Deloitte Digital.


Global Merger and Acquisition Services

Deloitte advises corporate buyers and private equity investors throughout the entire M&A deal lifecycle. 


Jolyon Barker

Global Managing Director TMT


Paul Lee

DTTL TMT Head of Research


Duncan Stewart

Director of research, TMT


Gerald Belson

DTTL Global TMT Consulting leader


Life at Deloitte

People make Deloitte one of the best places to work. What’s great about the people? That’s an easy answer. They are exceptional. Each person is unique and valued for that, among the best and brightest in the business, and takes pride in his or her achievements and the success of others.