Survival of the fastest
TV’s evolution in a connected world
Television is characterized by constancy and change. It delivers consistently high quality entertainment and information to hundreds of millions of homes in Europe against a background of unrelenting change. Consumer behaviors, business models, underlying technologies and the needs of adjacent sectors such as telecommunications evolve untiringly.
It may no longer be good enough just to be fittest to win: being fastest is the new imperative.
The remit for European TV executives is broad; we hope that this report is a useful input into understanding and responding to these diverse, inter-related developments.
Five elements of change that have emerged or accelerated in the last year and which we believe the industry should be cognizant of:
Big data – the raw material of the digital era – provides multiple opportunities for the TV sector. But there are costs, and limitations, to its application. We look at how big data can be used, and with what caveats, to bolster advertising and program making.