A new language for digital transformation

The ability to adapt is critical to future success.

To survive—and thrive—leaders must focus their strategies on two overarching goals: maintaining a competitive advantage and enabling the ability to win in a way that embraces rather than resists change. In the twenty-first century, an adaptive business is typically powered by digital technology, prompting many organisations to pursue digital transformation. However, many transformations fail because it is challenging to drive cross-functional change, plan beyond one technology at a time, and develop a strategy that can withstand as technology evolves and organisations' core assumptions shift.

Organisations require a common language for digital transformation as part of their business strategy to drive their capacity for change and ability to win. This can help them avoid the trap of pursuing a technology-first approach instead of starting with strategy in a way that ultimately leads to greater value.