The product shift: rewiring the organisation to maximise business value

In Deloitte’s 2020 Global Technology Leadership Survey, 79% of respondents had recently carried out a technology-enabled transformation or were planning one. However, the transformation itself does not necessarily lead to success; leaders must support the transformation by altering their operating models, business practices and cultures. This shift will enable to organisations to deliver better value quickly and consistently by targeting customer needs. Without the correct mindset, culture, operating model and support, it is likely that organisations will not be able to achieve their business goals. As a result, organisations may need to re-think their business from top to bottom and business processes for doing and delivering work.

From our research with a multitude of clients, we found that clients mostly struggle with three areas while shifting their operational model to be more product focused and customer centric. They are the three key elements that will help organisations enter into a product-centric mindset:

1. Changing the mindset in the organisation
2. Coexisting in a hybrid world
3. Making necessary shifts in culture, roles and talent to support the transformation