In 2014, when global commodity prices dropped, oil rich Nigeria was plunged into economic trouble and in 2016 the country faced its first recession in over two decades. Heeding the call to diversify, the government of Africa’s most populous nation rose to the challenge and started to implement a number of initiatives to not only grow its economy but to protect it from similar commodity downswings in the future.
Key take-outs from this report
What our experts say
"Nigeria is a unique market that requires tailored solutions that draw on lessons learnt from previous failures and successes." - Dr Martyn Davies
To achieve success in Nigeria, it is key to invest both time and effort to develop a long-term strategy that will allay the complexities of the market.