Digital Trust Maturity Survey

Organizations that place a high importance on digital trust realize greater benefits from cybersecurity initiatives — with the impact extending across operational, financial, and brand reputation benefits. Explore key findings from Deloitte’s latest research, which used data from the 2023 Global Future of Cyber Survey and its 1,110 respondents to develop a Digital Trust Maturity scale that reveals the connections between cyber, digital trust, and business value.

This new analysis — which places organizations into three groups based on their digital trust maturity (high, medium, or low) — finds that the more value, focus, and investment an organization places on cyber risk management as a way to earn digital trust, the more likely it is to realize measurable business benefits from its cyber programs.

Case in point: two of the greatest cyber-related benefits cited by high digital trust maturity companies include improved customer trust or brand impact (cited by 68%) and improved brand reputation (cited by 65%).

At Deloitte, we believe that business leaders have a responsibility to make trust a strategic priority for their organisation – not only for the benefit of the business, but also for the community it serves, and broader society. Discover how we're helping our clients.