Irena Cerovina

Irena is the Director of Retail and Consumer at Deloitte Central Europe, focused on Retail Transformation. With 15+ years of experience across Canadian and international markets, she deeply understands various retail formats and the Consumer-Packaged Goods industry. Irena combines a practical and strategic approach in client service, fostering collaboration to tackle key challenges and unlock value. Her expertise spans global sourcing, pricing, branding, merchandising, category management, product development, supply chain, and retail operations. Passionate about retail, Irena's prior leadership roles at Walmart, The Home Depot, and Shoppers Drug Mart have equipped her with a love for the industry and a keen insight into executing strategies that address retail's complexities and challenges.