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It's not that the well is too deep, but rather the rope is too short

Özgür Yalta

It's not that the well is too deep, but rather the rope is too short

This article, written by our Consumer Business Industry Leader Özgür Yalta, provides insights based on international expansion survey results with nearly 40 Turkish retailers.

This article, written by our Consumer Business Industry Leader Özgür Yalta, provides insights about current situation of Turkish retailers and their future targets on international growth based on a survey with nearly 40 Turkish retailers and includes recommendations going forward.

It's not that the well is too deep, but rather the rope is too short
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