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The dawn of mobile influence
Discovering the value of mobile in Turkish retail
According to our research; smartphones currently influence 0.7% of annual retail store sales, translating to $0,8 billion in forecasted sales for 2012 in Turkey. The mobile influenced retail store sales are expected to grow to 14 – 17%, or to $30-35 billion by 2017.
Deloitte Turkey’s consumer research sought to pinpoint mobile’s overall influence on in-store sales, and size-up how valuable mobile is as an in-store tool for retailers today.
According to our research; smartphones currently influence 0.7% of annual retail store sales, translating to $0,8 billion in forecasted sales for 2012 in Turkey. The mobile influenced retail store sales are expected to grow to 14 – 17%, or to $30-35 billion by 2017.
The mobile survey research was conducted in 7 different regions of Turkey between November 2012-February 2013 covering data from 2.938 face-to-face and 1.002 online surveys.
The dawn of mobile influence