Capturing the digital opportunity in UK plc
Few organisations today are unaware of the social phenomenon cutting a swathe through the traditional business landscape. Awareness and engagement though, are very different beasts.
Deloitte's report, in conjunction with MIT, investigates just how seriously UK organisations are taking social business - not just how they view it intellectually, but what they are actually doing to make use of new socially-oriented tools, technologies and principles.
To many respondents, social business is a risk - a barrier to its widespread adoption. Others, though, see it more positively as a way to actually manage organisational risk more proactively. Perhaps the greatest risk of all, though, is indifference, more than half of organisations believe that social business is just another communications tool, rather than an opportunity to fundamentally improve the way they do business.