Consumer Packaged Goods

Consumer goods organisations are operating on a global scale yet with a local customer focus. Digital disruption enables businesses to now go direct to the consumer, bypassing retailers; innovation of the brand, product and marketing are vital to winning in a competitive landscape.


Made-to-order: The rise of mass personalisation

Delivering personalised products and experiences can provide benefits for both the business and the consumer. Offering mass personalisation gives businesses the opportunity to demonstrate the value consumers get from their personal data being used, while businesses gain deeper insight into consumer behaviour.


Career opportunities

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Nigel Wixcey

Lead Partner