Bricks and clicks
Mapping the future of branches
Even after a decade of rationalisation, branch networks need to get smarter about location and format to meet the needs of their customers in the digital age.
Based on analysis of over 10,400 bank and building society branch locations in England and Wales, Bricks and clicks explores how factors such as population, demographics and the local economy, both current and forecasted, affect customers’ banking needs.
Branches are poised for a renaissance
Deloitte's research has analysed over 10,400 bank and building society branch locations in England and Wales.
- More than half of the total branch network is positioned in micro-markets where demand for high-quality branch services is likely to increase in the next five years
- Nearly one-quarter of the branch network covers markets where older people, and not younger people, are likely to create the biggest disruption by shifting to direct banking channels, including internet and mobile
- In today's diverse and dynamic retail financial services market, banks and building societies need to combine their thinking on micro-markets and multi-channel strategy to ensure they can meet their customers' needs for convenience, service and value.