Mobile Consumer Survey 2015
Game of phones
Increasingly, the smartphone is taking over from the PC as consumers’ general purpose digital tool. The ever-increasing reach, reliability and speed of cellular networks are central to the growing appeal and utility of the smartphone.
Our fifth annual edition of the UK Mobile Consumer survey analyses the key trends that we see happening in the mobile industry.
The modern touchscreen smartphone is a mere 8 years old and is now more embedded in our lives than ever.
Our fifth annual edition of the UK Mobile Consumer survey analyses the trends we see happening in the mobile industry. Some key findings include:
- 76% of UK adults now own a smartphone
- Collectively, UK consumers look at their smartphones over a billion times a day
- Over 32 million smartphones are purchased every year in the UK and a further 6 million are handed down
- The proportion of 4G users jumped from 8% to 25% in the last year
- 25% of smartphone users make no traditional voice calls in a given week
- Half of smartphone owners use their devices to take photos at least weekly
- 13% of UK adults have now made a mobile payment in-store, up from 3% last year
Read the chapter summaries and download the report on the Mobile Consumer website to find out more.
Previous edition: Mobile Consumer Survey 2014
How and where are consumers choosing to connect their mobile devices, and where is the future growth in connectivity? What are the possible causes for the decline in the number of app downloads and what other sources of revenue can be considered? Is the SMS era almost over?
Find out the answers and more in the UK cut of the 2014 global mobile consumer survey.
About the research
This is the fifth annual edition of research commissioned by Deloitte focused on attitudes and usage of mobile technologies and devices. The UK data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2015 study comprises of 49,000 respondents across 30 countries and six continents.
Data cited in this report are based on a nationally representative sample of 4,000 UK consumers aged 18-75. The sample follows a country specific quota on age, gender, region, working status and socio-economic status. Fieldwork took place May to June 2015 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.
This brief report provides a snapshot of some of the insights that the survey has revealed. Additional analyses such as: 4G adoption and usage, smartphone purchasing channel, reasons for joining/leaving mobile operators, attitudes towards triple/quad play, usage of tablets, and usage of communication services such as IM SMS and social networks are available upon request.
Results for other countries are also available upon request.
For further information about this research, please contact: firstname.lastname@example.org