Mobile Consumer Survey 2015
Increasingly, the smartphone is taking over from the PC as consumers’ general purpose digital tool. The ever-increasing reach, reliability and speed of cellular networks are central to the growing appeal and utility of the smartphone. Our fifth annual edition of the UK Mobile Consumer survey analyses the key trends that we see happening in the mobile industry.
The global economic impact of Facebook
We estimate that through the channels of marketers, app developers and providers of connectivity, Facebook enabled $227bn of economic impact and 4.6m jobs globally in 2014.