Loading...
Introduction
The pandemic continues to reshape the higher education landscape, from how kids attend college to the supplies they need. Parents are grappling with financial concerns, rising inflation, and their students’ mental wellness, but still plan to spend more YoY. In contrast to our back-to-school findings, digital continues to accelerate, with tech items aiding market spend.
Cheat sheet:
Your back-to-college key findings
Inflation drives spend up 10%
Despite mounting economic uncertainty, parents are making back-to-college a priority in their budgeting and plan to spend $1,600 per child, up 10% YoY.
Tech spurs market growth
The estimated back-to-college market size will reach $28.3B this year, up 6% YoY. Digital integration pushed tech sales up, while supplies and furniture declined.
Digital remains hot
Even as many return to stores, parents plan to spend 38% of their budget online. Social media and emerging tech tools both see increases.
Mental health top of mind
Parents are aware of the stress their students face. They are looking to purchase solutions to help improve mental health, spending 8% more on average.
Want to learn more?
Explore the 2022 Deloitte
back-to-school findings.
Explore the findings
Deloitte Consumer Industry Center
Read more insights on the automotive, consumer products, retail, transportation, hospitality, and services sectors.
Learn more