Reimagining a golf ecosystem

Making an impact that matters

For USGA, Deloitte helped construct a new membership engagement strategy with clear objectives, guiding principles, and a multi-year path to steer the USGA's innovation toward delivering better value to its core constituents.

Deloitte carefully selects sponsorships that share our core values of leadership, integrity, commitment to teaming, strength through diversity, and a global perspective. This is how we make an impact that matters. Deloitte is a proud sponsor and professional services provider to the USGA. The competitive spirit that runs through every professional golfer is familiar to us at Deloitte, because we, too, live for the challenge and pride ourselves on achieving our best for our clients, our communities, and each other.

At the highest level, the game of golf instills in its players the same type of values that Deloitte looks for in its professionals: collaboration, competitiveness, and integrity. The connection points don’t end there. Deloitte and the USGA are both committed to fostering diversity and inclusion, in the workplace as well as in efforts to bring new players into the game of golf each year.

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Operating and generating greater value in a complex golf ecosystem

As stewards of the game in a modern society, the USGA recognized the opportunity to advance the ways in which it serves its members, and ultimately drive the long-term health of the game.

As a first step, the USGA sought to ensure it understood the current needs of three primary constituent groups:

1. State and Regional Golf Associations
2. Golf clubs, courses, and facilities 
3. Individual golfers

Deloitte led a thoughtful assessment with the USGA to dig deeper into understanding what each constituent group valued from the USGA and the SRGA community. Through field research, analysis, and the study of industry reports, the team was able to identify challenges that each group is facing, as well as opportunities to facilitate greater value and a better golf experience. The research and assessment clearly demonstrated great opportunity to fortify the relationship between the USGA and its SRGA partners to modernize the delivery of services to their shared constituents; golf clubs and golfers.

As a result, the team constructed a new membership engagement strategy with clear objectives, guiding principles, and a multi-year path to steer the USGA's innovation toward delivering better value to its core constituents.

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Shaping the future of the game

Deloitte has assisted the USGA’s development of an innovative business strategy to effectively transform the way the organization interacts with its constituents over the next several years. The outcome will be a stronger, more robust working infrastructure with the SRGA community, and the creation of an advanced, sustainable engagement platform that responds to the needs of today's game by delivering greater value and service for clubs and golfers.

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