Press releases

Deloitte survey

Traditionally one of the most anticipated trips of the year for parents and children alike, back-to-school shopping may no longer be the experience it once was among U.S households, according to Deloitte’s Back-to-School and Back-to-College surveys, announced today.

Analysis

2014 back-to-school survey

Rising to the head of the class

The back-to-school season is upon us again and it continues to evolve. The Internet is climbing as one of the top shopping destinations; mobile and digital continue to influence the purchase process; and the dedicated summer shopping season is seemingly of less importance as consumers will wait until the last minute to shop. It is no longer your parents’ back-to-school season and we are exploring what is driving consumers’ decisions in 2014.

Explore the survey findings

Deloitte’s seventh annual back-to-school survey and its second annual back-to-college survey, conducted July 5-10, 2014, reveal the latest trends likely to impact spending for parents with children in grades K-12 and college. These insights can serve as a valuable resource in offering retailers guidance for making promotion decisions that could send them to the head of the class.​

Infographic: Back-to-school highlights

Infographic: Back-to-college highlights

Meet the author

Alison Kenney Paul

Alison Kenney Paul

Vice Chairman & US Leader | Retail & Distribution

Alison Kenney Paul is the vice chairman and US Ret...More

Submit RFP

Submit via our online form

Services

Consulting Services for Retail & Distribution

In this time of industry reinvention, Deloitte’s Retail & Distribution team brings proven experience in strategy, operations, finance, IT, and talent.

People

Alison Kenney Paul

Vice Chairman & US Leader | Retail & Distribution

Dbriefs Webcast

Retail & Distribution

Anticipating tomorrow’s complex issues and new strategies is a challenge. Reach new heights with Dbriefs—live webcasts that give you valuable insights on important developments affecting your business.Dbriefs offers live webcasts featuring practical knowledge from Deloitte specialists.

Join our team

Apply now