From bricks to clicks
Global growth through eCommerce
Growth rates are slowing in many mature markets and retailers are looking beyond their borders to find sustainable opportunities to meet growth targets. In this report, Deloitte takes a closer look at the benefits and considerations for leveraging eCommerce as a strategy for entering foreign markets.
While many retail expansion efforts have traditionally focused on new brick-and-mortar store openings, eCommerce provides a lower risk, faster avenue to enter, test, and penetrate international markets. An eCommerce expansion strategy is not a one-size-fits-all solution however, as retail globalization tactics may differ based on market attractiveness, target customer segments, and risk appetite.
Although there are several eCommerce entry methods, they each come with varying degrees of brand, financial, and operational risks. But if executed properly, this consumer-focused entry strategy can be highly effective at differentiating brands, building customer loyalty, and positively impacting revenue.