2015 pre-Thanksgiving and holiday surveys
Embracing retail disruption
Deloitte’s 30th anniversary holiday survey and its follow-on pre-Thanksgiving pulse survey reveal major disruptions in shopping traditions. Explore the survey findings before the season is in full swing to see how your retail organization could navigate the new retail landscape and potentially move the needle in favor of consumers’ enthusiasm.
2015 pre-Thanksgiving survey results
Deloitte’s pre-Thanksgiving survey offers a “pulse check” on the market just before the start of the traditional holiday shopping season. This survey was commissioned by Deloitte and conducted online by an independent research company between November 16-17, 2015. It polled a national sample of 1,000 consumers and has a margin of error for the entire sample of plus or minus three percentage points.
2015 holiday survey results
This survey was commissioned by Deloitte and conducted online by an independent research company between September 11–22, 2015. It polled a national sample of 4,009 consumers and has a margin of error for the entire sample of plus or minus one to two percentage points.
- View the Deloitte 2015 annual holiday survey infographic
- Listen to the podcast, Deloitte’s 2015 holiday survey: Embracing retail disruption, on DU Press
- Explore the full report, Deloitte 2015 holiday survey, on DU Press
- Read the press release, Holiday shoppers plan to stuff their own stockings and leave a little sparkle under the tree
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