Analysis

2015 pre-Thanksgiving and holiday surveys

Embracing retail disruption

Deloitte’s 30th anniversary holiday survey and its follow-on pre-Thanksgiving pulse survey reveal major disruptions in shopping traditions. Explore the survey findings before the season is in full swing to see how your retail organization could navigate the new retail landscape and potentially move the needle in favor of consumers’ enthusiasm.

2015 pre-Thanksgiving survey results

Deloitte’s pre-Thanksgiving survey offers a “pulse check” on the market just before the start of the traditional holiday shopping season. This survey was commissioned by Deloitte and conducted online by an independent research company between November 16-17, 2015. It polled a national sample of 1,000 consumers and has a margin of error for the entire sample of plus or minus three percentage points.

Read the press release, "Deloitte survey: Black Friday online shopping surpasses in-store; Thanksgiving weekend spending to increase nearly 25 percent."

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2015 holiday survey results

This survey was commissioned by Deloitte and conducted online by an independent research company between September 11–22, 2015. It polled a national sample of 4,009 consumers and has a margin of error for the entire sample of plus or minus one to two percentage points.

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