Navigating the Rapidly Evolving Social Media Landscape in Health Care
August 12 | 1:00 PM ET | 17:00 GMT
Host: Harry Greenspun, Director - Deloitte LLP
1 Intermediate CPE Credit | Specialized Knowledge & Applications
Social media has changed the way health care organizations connect with consumers and other stakeholders. But as health care organizations pursue social media-related opportunities for disease state awareness and prevention, patient engagement, and gathering insights through social listening, what types of reputational, compliance, and regulatory risks arise? We'll discuss:
- The evolution and lifecycle of social media in health care.
- Levels of engagement and considerations for growing a social media culture.
- Practical insights for successfully balancing social media opportunities and risks.
Explore the opportunities and obstacles that exist in the new social health landscape.
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