Dbriefs Webcast

The Changing Nature of Mobility: Understanding Consumers' Transportation Decisions

June 12 | 1:00 PM ET | 17:00 GMT

Automotive

Host: Craig Giffi, Principal - Deloitte Services LP
1 Intermediate CPE Credit | Specialized Knowledge & Applications

For automotive companies, changes in how consumers choose to get from one place to another create complex questions that may impact their products and how they engage customers. What should automotive executives understand? We'll discuss:

  • Factors such as cost and convenience that are driving consumers' mobility decisions.
  • Tradeoffs consumers across different generations are willing to pay for to own a vehicle.
  • How vehicle features and the shopping experience impact purchase and lease decisions.
  • Opportunities to engage consumers outside of the automotive purchase funnel.

Hear results of Deloitte's Global Automotive Consumer study and how automotive companies can take advantage of the evolving transportation landscape and consumers' changing mobility decisions.

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