Social Activation: From Measuring Sentiment to Influencing Perceptions
June 05 | 2:00 PM ET | 18:00 GMT
Host: Bill Briggs, Director - Deloitte Consulting LLP
1 Intermediate CPE Credit | Specialized Knowledge & Applications
The focus of social business has shifted from measuring volume to monitoring sentiment to influencing perceptions. But in today's recommendation economy, the value lies in social activation – compelling others to advocate your message in their own words to their networks. We'll discuss:
- The evolution of social technology from a personal pastime to a powerful business tool, and why social activation is what matters today.
- Approaches companies are taking to activate their social networks.
- Investments organizations are making today in social technologies.
Hear results of the third annual Deloitte and MIT Sloan Management Review study to learn how social business is being leveraged for competitive advantage.
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