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Using data analytics to identify revenue at risk

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Analytics Trends 2015

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CRO Analytics

Corner Office Analytics

As the issue of risk increasingly becomes a core strategic concern for many businesses, CROs are facing mounting pressure to identify a wider range of risks and better understand the impacts of differing economic environments on business risk and performance.

Corner Office Analytics infographic

Business analytics used to be the domain of a few select teams buried deep in the business. Today, it lands on the agendas of most CXOs. And success hinges on CXOs’ abilities to collaborate with one another. In our Corner Office Analytics series, we’re focusing on the analytics needs of these senior leaders—and how they intersect with one another.

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Learn more about CRO Analytics

CRO Analytics

In many organizations, two types of analytics are being practiced at any given moment. On one end of the spectrum is pulling together numbers and generating some supporting visualizations. On the other end is the ability to identify complex, nonlinear relationships between different domains of the business while using different types of data. CROs live on the latter end of the curve, securing complex data sets and doing the hard work to convert it into insights the organization can use to better plan for the future and standardize decision-making to align with organizational risk management goals.

As the issue of risk increasingly becomes a core strategic concern for many businesses, CROs are facing increasing pressure to identify a wider range of risks and better understand the impact of differing economic environments on business risk and performance. As a result, they need better ways to collaborate with their peers across the business—and secure consistent, reliable data to drive smarter insights. Culturally, this can be a shock, especially when CROs collaborate with peers who are accustomed to making more qualitative decisions.

What’s at stake

CROs today are expected to bring clear insights that shed light on creating sustainable business performance in a range of potential business environments. In that context, business analytics may be one of the most powerful tools at their disposal. Put simply, risk-focused business analytics is an important ingredient in developing and sustaining a competitive edge—at a time when risk issues affect business strategy more than ever.

Analytics connections with other roles

  • CFO | Looking for risk-based insights on business planning, capital adequacy, and balance sheet management.
  • CEO | How do we optimize resources in light of our risk appetite? How will we perform in different risk environments? These are the types of questions that CROs can help CEOs address.
  • CMO | There are a host of issues on which the marketing and risk functions must collaborate. Product design and pricing are among the most important.

Crunchy questions for CROs

As CROs begin to expand their reach throughout their organizations, it helps for them, as well as their peers, to know exactly which types of questions they should be answering with analytics.

Learn more about CRO Analytics and crunchy questions that CRO's should be answering today with analytics.

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Principal | Deloitte & Touche LLP


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Principal & National EFM Leader, Deloitte Advisory


Jeff Simpson

Director | Deloitte Consulting LLP