Short Takes...on Analytics
Retail customer engagement
Improving retail sales effectiveness
Video with Jeff Simpson, director, Deloitte Consulting LLP
Some retailers act as if their e-commerce business and in-store business are entirely separate. But in reality, it’s the same customer who’s buying online and in stores. One of the most powerful things a retailer can do is to bring their siloed data sets together to better understand their customers and persuade them to buy. Here’s our take.
Analytics in Action: Customer