From financial market transactions to social network chats to radio-frequency ID tag signals, the sources of big data are varied and growing. Learn why businesses are looking to big data as a competitive advantage.
The big data boom: Disruptive trends for consumer products CMOs
How can consumer products CMOs use analytics to deliver tangible and timely value for their organizations?
Analytics in Action: Customer
Turn customer and prospect demographic, transaction, and preference data into actionable insights.