Disruption in the mid-market

How technology is fueling growth

Our latest survey of technology trends in the middle market demonstrates how technological innovation is driving transformative change within this critical segment of the American economy.

Highlights of survey findings

Disruption in the mid-market

Mid-market executives increasingly view technology as a strategic asset that can drive competitive advantage and are taking a more active role in technology decisions, according to results from Deloitte’s third annual survey.

Nearly half of the survey respondents indicated that their company’s leadership views technology as a "critical" differentiator and key to growth.

Highlights of key findings include:

  • Two-thirds (67 percent) of respondents say their company’s technology spend is higher than last year (compared to 58 percent in 2014); significantly, 30 percent indicate their technology spend is more than 5 percent of revenue–up from just 19 percent in 2014.
  • Analytics (47 percent) and cloud applications (43 percent) are seen as technologies with the highest potential to produce the greatest productivity gains.
  • Information security is called out as the technology-related trend that will have the biggest impact on business in the next 12 months.

To learn more, please click on the report title at left. The full survey results are included in a separate appendix.

About the survey

From May 29, 2015 to June 16, 2015, a Deloitte survey conducted by OnResearch, a market research firm, polled 500 mid-market executives to explore technology trends, determine the role and value of technology, and help gauge how it influences business decisions. Survey respondents were limited to executives at companies with annual revenues ranging from $100 million to more than $1 billion.

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