Mobility and the cloud in the mid-market
Perspectives on technology
New technology solutions tied to the cloud and mobile are allowing mid-market businesses to boost back-office productivity, reach new customers, and reinforce their culture.
Highlights of key findings include:
- Technology is seen as a catalyst for growth and is now viewed by more business leaders as a worthwhile investment and a source of strategic advantage. Nearly half of those surveyed reported their firms spent more on tech in 2013 than they did in 2012.
- The advent of cloud-based technology offers more affordable alternatives for mid-market companies: 56 percent of executives say their organization is already using some form of cloud-based service.
- Nearly 4 in 10 executives surveyed say issues concerning data privacy and security risks are holding them back from adopting cloud-based services.
- Two-thirds of executives surveyed report that their company is either planning (34 percent) or has already developed (33 percent) at least one mobile application.
These are among the findings of a 2013 Deloitte-sponsored survey of mid-market IT executives, who indicated they are either already tapping the potential of emerging technologies, or laying the groundwork for their adoption.
About the survey
A total of 466 respondents from businesses with annual revenues from $100 million to more than $1 billion provided their insights for this survey; 65 percent of the respondents were senior executives, and 79 percent were from private companies.