Analysis

Mobility and the cloud in the mid-market

Perspectives on technology

New technology solutions tied to the cloud and mobile are allowing mid-market businesses to boost back-office productivity, reach new customers, and reinforce their culture.

Highlights of key findings include: 

  • Technology is seen as a catalyst for growth and is now viewed by more business leaders as a worthwhile investment and a source of strategic advantage. Nearly half of those surveyed reported their firms spent more on tech in 2013 than they did in 2012.
  • The advent of cloud-based technology offers more affordable alternatives for mid-market companies: 56 percent of executives say their organization is already using some form of cloud-based service.
  • Nearly 4 in 10 executives surveyed say issues concerning data privacy and security risks are holding them back from adopting cloud-based services.
  • Two-thirds of executives surveyed report that their company is either planning (34 percent) or has already developed (33 percent) at least one mobile application.

These are among the findings of a 2013 Deloitte-sponsored survey of mid-market IT executives, who indicated they are either already tapping the potential of emerging technologies, or laying the groundwork for their adoption.

About the survey

A total of 466 respondents from businesses with annual revenues from $100 million to more than $1 billion provided their insights for this survey; 65 percent of the respondents were senior executives, and 79 percent were from private companies.

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