CFO Journal from The Wall Street Journal
CFO Signals™: 2014 Q3
Signs of positive momentum
The quarter's survey results show growing confidence among CFOs that their companies will be able to make the adjustments necessary to survive and thrive in the near and longer term.
Mixed messages have been a fixture in our survey findings for the better part of a year. While CFOs have been mostly optimistic about the trajectory of the global economy and their own companies’ prospects, their expectations for sales, earnings, investment, and hiring have been on a mostly downward trend.
Last quarter, substantial improvements in CFOs’ year-over-year growth expectations seemed to suggest a possible reversal in momentum. But tepid growth expectations among U.S. CFOs, rising pessimism among Manufacturing CFOs, and declining perceptions of global economic health provided dampening counterpoints.
This quarter’s findings appear to build foremost on last quarter’s positive momentum. And they seem to make the strongest case yet for the sustained economic acceleration that has previously been so elusive.