CFO Journal from The Wall Street Journal

Deloitte writes and compiles a regular stream of CFO-centric content and timely features - research, topical digests, perspectives, insights, and technical analysis - which appear in a separate module of CFO Journal, an online publication from The Wall Street Journal. 


CFO Signals™: 2014 Q2 Results

A mixed bag of sentiment and expectations

For the last two quarters, there has been a significant disconnect between CFOs’ sentiment and their expectations. On one hand, CFOs have been feeling increasingly positive about the status and trajectories of major world economies and they have been mostly optimistic about their companies’ prospects looking forward. On the other hand, their expectations for year-over-year sales, earnings, investment, and hiring have been relatively low and, in some cases, declining. This quarter’s findings add little clarity.

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Learn if CFO sentiment has been too rosy or too conservative.

CFOs’ steady optimism regarding their companies’ prospects and their improving year-over-year growth expectations seem to reflect growing confidence that conditions are stabilizing. But CFOs’ weakening perceptions of major economies, lower growth expectations among U.S. CFOs and faltering optimism among Manufacturing CFOs suggest some unsettling undercurrents.

Sandy Cockrell, national managing partner, U.S. CFO Program, Deloitte LLP, discusses the highlights from the Q2 2014 North American CFO Signals survey results. Watch the video to learn more.

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Explore the mixed results from this quarter's findings.

​ View the high-level report in infographic form here. 

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Sanford A. Cockrell III

DTTL Global CFO Program Leader

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