Health Care Current library
This weekly series explores breaking news and developments in the US health care industry, examines key issues facing life sciences and health care companies and provides updates and insights on policy, regulatory and legislative changes.
The new health insurance market makes competing a two-stage proposition—win consumers on your health plan’s value proposition, but keep them based on the right consumer experience. Because products will become more standardized and consumers are becoming more discerning and informed, price and innovation are the keys to getting them in the door. But because those consumers will have more choices, health plans also have the opportunity to win them as customers for life—initiating, growing, and sustaining profitable relationships.
The empowered consumer
The vast proliferation of consumer innovations we’ve all seen in areas like online purchasing, social media, digital marketing, and personalized services are making their way into health care. As technology continues to advance, the health care marketplace is adapting and consumers are finding that they have power to control personal health care costs by navigating the system more wisely. As a result, health care organizations need to rethink their consumer relationships.
The new health care market means that, as plans depend more on individual customer loyalty, they have to excel at service and engaging consumers. Health plans have to understand what the customer values to offer a leading service experience.
About the Deloitte Center for Health Solutions
About the Deloitte Center for Health Solutions: The source for health care insights.
Retail Consumerism: Healthcare Marketplace
Find out how Deloitte can help with new opportunities created by the individual market, by evaluating new capabilities and changes to the way plans work.
Health Insurance Exchanges
Find out how health plans can gain advantages by using broad insight to understand their experience operating in the Health Insurance Marketplace
Learn more about the solutions we offer life sciences companies as they adapt in an era of transformation.
Our Health Plans practice offers a range of solutions to help organizations make the most of post-reform market opportunities.
Anticipating tomorrow's complex issues and new strategies is a challenge. Take the lead with Dbriefs—live webcasts that give you valuable insights on important developments affecting your business. Dbriefs offers live webcasts featuring practical knowledge from Deloitte specialists.
Life at Deloitte
People make Deloitte one of the best places to work. What’s great about the people? That’s an easy answer. They are exceptional. Each person is unique and valued for that, among the best and brightest in the business, and takes pride in his or her achievements and the success of others.