Is the Bottom of the Pyramid Really for You?

Searching for that pot of gold in the world's most challenging markets may not be worth your company's while. Here's how to make that call.


Unlocking supply chain potential

Despite challenges, constituencies are finding ways to navigate the analytical limitations and constraints often encountered in the development sector.

Deloitte University Press

Business Trends 2014: Giants, old and new

The field is set for a new, highly competitive game as firms from emerging markets with distinctive strengths take on longer established corporations


Emerging Market Entry Strategy

Growing the bottom of the pyramid

Companies are increasingly making emerging geographic markets a centerpiece of their global business models. Leveraging our relationships and experience across the globe, we support our clients to identify efficient and effective strategies for entering and operating in emerging markets.

What we offer

We work with organizations to help identify strategies with consideration to geographic-specific complexities and disregard of a “one-size-fits-all” approach. We work with companies on understanding the Bottom of the Pyramid (BoP) customer segment and tailoring business models and operating plans to better serve customers in emerging and frontier economies.

Particular areas of focus include: 

  • Assessment of market opportunities and risks
  • Growth at the Bottom of the Pyramid—market entry and market growth strategies
  • Investment attraction and allocation 
  • Engaging a range of stakeholders to design and implement ecosystem changes for private-sector led development

Local content development

Issue to Impact

Major Oil and Gas Company

The Issue:
The client’s potential multibillion dollar investment in a gas-to-power project in a Southeast Asian country made it important to understand the local content supply and policy landscape. The client needed to identify policy risks and opportunities and assess high-level demand and timing of required materials and services. The client also needed to categorize and prioritize materials and services to be used in the investment for local content feasibility.

Our Impact:
Deloitte developed an overview of local content policy and landscape that provided the client with a perspective of the country’s local content policies in practice, and it included practical recommendations. We also developed a materials and services demand estimate that identified equipment and services with the highest local content potential, as well as a process for a deeper analysis of these equipment and services. Our deliverables gave the company an actionable plan by which they could comply with, and benefit from, the country’s local content policies.

Entrepreneurial research and policy development

Issue to Impact

Omidyar Network 

The Issue:
Understanding the impact of entrepreneurship in Mexico is imperative to economic development in that country. Through a joint collaboration with Omidyar Network, a philanthropic investment firm, and several stakeholders at the regional level in Mexico, Monitor Deloitte carried out a study of the entrepreneurial landscape in Mexico. This project took us to five diverse regions in Mexico to meet and survey more than 500 individuals–including entrepreneurs, government officials, and academics–and organizations in three key segments: traditional entrepreneurs, social entrepreneurs, and service providers of both types of entrepreneurs, including public sector organizations. Using the region-specific insights from our research we identified leading practices and challenges for promoting economic development through entrepreneurship.

Our Impact:
The policy considerations we provided detailed the specific levers needed to enhance ecosystems of entrepreneurship in Mexico. The goal of these policies is to enable the creation and development of entrepreneurial enterprises designed to have a direct impact on the economic development of the five targeted regions.

Meet our leader

John Mennel

John Mennel

Director | Social Impact Practice

John is a director in the Social Impact service li...More

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Social Impact Consulting

Deloitte’s Social Impact practice helps clients in public, private, and social sectors become a catalytic force to meet our greatest societal challenges.


Strategy & Operations

Deloitte Consulting’s Strategy & Operations practice works with senior executives to help them solve their toughest and most complex problems. 


Jerry O'Dwyer

US Social Impact Service Line Leader


John Mennel

Director | Social Impact Practice

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