Perspectives

Increasing customer responsiveness and sales velocity

Debunking the myths of quote-to-order (Q2O) improvement

​When we think about the customer experience, what primarily comes to mind are the sales and support processes. However, we rarely think about how the supporting sales operations such as quoting, pricing, and order management activities impact the customer's buying experience and satisfaction with the purchase. The quote-to-order (Q2O) business process crosses multiple business functions and serves as the bridge in the customer's experience that can often be overlooked.

Download PDF

Learn more about increasing customer responsiveness and sales velocity

Q2O is a critical process that plays an important role in enabling companies to achieve their strategic priorities. These activities should be structured to support C-suite objectives and if designed appropriately, can be a competitive differentiator. The quote-to-order process is one of the fundamental pillars of any company's sales operations. While some may believe that it consists merely of back office routines, there are many ways in which Q2O can be improved to deliver tangible business results.

In this article, we explore the myths and realities behind this cross functional business process. We compare common perceptions against data driven facts to highlight the impact of an efficient and effective Q2O process, and we discuss how Q2O's impact on the customer experience is a hidden source of competitive advantage worth exploring.​

Meet the leaders

Suzanne Kounkel

Suzanne Kounkel

Customer Transformation Market Offering Leader

Suzanne is a principal with Deloitte Consulting LL...More

Nnamdi Lowrie

Nnamdi Lowrie

Finance Operations Offering Leader

Nnamdi is a principal with Deloitte Consulting LLP...More

Contact us

Contact us via our online form

Submit RFP

Submit via our online form

Find an office

Find a local office

Services

Consulting

As the world's largest consulting firm, we can help you take decisive action and achieve sustainable results.

People

Dave Couture

US Consulting Leader | TMT and Technology

People

Dan Littmann

U.S. Consulting Leader | Telecommunications

People

Kevin Westcott

US Consulting Leader | Media & Entertainment