(infographic) The business of digital love | Deloitte US

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The business of digital love [infographic]

Valentine's Day gifts and online dating by the numbers

​Experience the business of love with our Valentine’s Day infographic from the Digital Strategy practice of Monitor Deloitte.

The Business of Digital Love

Download the infographic (PDF)

We’ve taken a closer look at some of the trends and data that can be leveraged into business opportunities for many companies on Valentine’s Day, including:

  • Businesses that tend to target Valentine’s Day products and services at couples, may be missing a large business opportunity for singles
  • Consumer spending for Valentine’s Day can demonstrate traits of inelastic demand, yet despite recent economic turbulence, people appear willing to spend money for love
  • Companies associated with the “Business of Love” beat the S&P by 4.2% in the month of February from 2010-121
  • 40 million people in the U.S. have tried online dating2 , demonstrating that there may be a potentially large opportunity for marketers to capture a segment that is eager for love

Deloitte analysis. http://finance.yahoo.com/; Stocks sourced: 1-800 Flowers, American Greetings, Nestle, Hershey’s, Tiffany’s and Limited Brands
http://www.statisticbrain.com/online-dating-statistics/

Engaging consumers this Valentine’s Day

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David Shrank

Digital Strategy Leader