The business of digital love

​Experience the business of digital with our Valentine’s Day infographic from the Digital Strategy practice of Monitor Deloitte. Our infographic features “The Business of Digital Love,” just in time for Valentine’s Day.

Download PDF

View the business of digital love infographic

We’ve taken a closer look at some of the trends and data that can be leveraged into business opportunities for many companies on Valentine’s Day, including:

  • Businesses that tend to target Valentine’s Day products and services at couples, may be missing a large business opportunity for singles
  • Consumer spending for Valentine’s Day can demonstrate traits of inelastic demand, yet despite recent economic turbulence, people appear willing to spend money for love
  • Companies associated with the “Business of Love” beat the S&P by 4.2% in the month of February from 2010-121
  • 40 million people in the U.S. have tried online dating2 , demonstrating that there may be a potentially large opportunity for marketers to capture a segment that is eager for love

    Deloitte analysis.; Stocks sourced: 1-800 Flowers, American Greetings, Nestle, Hershey’s, Tiffany’s and Limited Brands

Explore the Valentine’s Day infographic and gain new insights for engaging consumers this Valentine’s Day.

Contact us

Contact us via our online form

Submit RFP

Submit via our online form

Find an office

Find a local office


Customer and Marketing Strategy

Our Customer and Marketing Strategy professionals work with marketing executives to design and deliver customer and marketing-anchored change and growth.


Monitor Deloitte

Our strategy consultants employ cutting-edge approaches embedded with deep industry expertise, working with leaders to drive enterprise value.


Customer Transformation

If you want to know the best ways to drive and sustain business growth, look to your customers—and Deloitte.


David Shrank

Digital Enterprise Consulting Offering Leader