Perspectives

The business of digital love

​Experience the business of digital with our Valentine’s Day infographic from the Digital Strategy practice of Monitor Deloitte. Our infographic features “The Business of Digital Love,” just in time for Valentine’s Day.

Download Infographic

View the business of digital love infographic

We’ve taken a closer look at some of the trends and data that can be leveraged into business opportunities for many companies on Valentine’s Day, including:

  • Businesses that tend to target Valentine’s Day products and services at couples, may be missing a large business opportunity for singles
  • Consumer spending for Valentine’s Day can demonstrate traits of inelastic demand, yet despite recent economic turbulence, people appear willing to spend money for love
  • Companies associated with the “Business of Love” beat the S&P by 4.2% in the month of February from 2010-121
  • 40 million people in the U.S. have tried online dating2 , demonstrating that there may be a potentially large opportunity for marketers to capture a segment that is eager for love

Deloitte analysis. http://finance.yahoo.com/; Stocks sourced: 1-800 Flowers, American Greetings, Nestle, Hershey’s, Tiffany’s and Limited Brands
http://www.statisticbrain.com/online-dating-statistics/

Engaging consumers this Valentine’s Day

Contact us

Contact us via our online form

Submit RFP

Submit via our online form

Find an office

Find a local office

Services

Digital Strategy

Our Digital Strategy practice helps executives understand, envision and articulate digital as a business strategy and implement it across the enterprise.

People

David Shrank

Digital Enterprise Consulting Offering Leader