Perspectives

The business of digital love

​Experience the business of digital with our Valentine’s Day infographic from the Digital Strategy practice of Monitor Deloitte. Our infographic features “The Business of Digital Love,” just in time for Valentine’s Day.

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View the business of digital love infographic

We’ve taken a closer look at some of the trends and data that can be leveraged into business opportunities for many companies on Valentine’s Day, including:

  • Businesses that tend to target Valentine’s Day products and services at couples, may be missing a large business opportunity for singles
  • Consumer spending for Valentine’s Day can demonstrate traits of inelastic demand, yet despite recent economic turbulence, people appear willing to spend money for love
  • Companies associated with the “Business of Love” beat the S&P by 4.2% in the month of February from 2010-121
  • 40 million people in the U.S. have tried online dating2 , demonstrating that there may be a potentially large opportunity for marketers to capture a segment that is eager for love

     
    Deloitte analysis. http://finance.yahoo.com/; Stocks sourced: 1-800 Flowers, American Greetings, Nestle, Hershey’s, Tiffany’s and Limited Brands
    2 http://www.statisticbrain.com/online-dating-statistics/

Explore the Valentine’s Day infographic and gain new insights for engaging consumers this Valentine’s Day.

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David Shrank

Digital Enterprise Consulting Offering Leader