Connect the dots

Setting price is clearly an important step to get value – but it’s not the only one. Learn how business leaders can avoid pricing mistakes.


The price is (more) right

A 'CFO Magazine' article

​Improved technology–and leadership from finance–may help companies optimize their margins.

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Learn more about margin optimization

As companies start looking for ways to maintain margins, vendors that provide price optimization tools are front and center. These tools can help provide organizations with insight to support profitability, defend margins and set competitive prices. So who's the driving force behind getting the price right? In many cases, it's the CFO.

In the recent CFO Magazine article, "The Price is (More) Right," Deloitte Consulting LLP's Mike Simonetto talks about how getting pricing right can keep organizations ahead of their competition. Co-author of the book Pricing and Profitability Management: A Practical Guide for Business Leaders, Mike also discusses the needed involvement of the CFO in making pricing decisions. "Men and women still need to sit down and make these decisions," he said. "There has to be a smart person who understands the business to determine if the price is really right. The person best suited to manage the margin is the CFO."

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Pricing and Profitability Management

Our Pricing and Profitability Management practice helps clients address the spectrum of commercial pricing strategies, processes and capabilities.

Ranjit Singh

Pricing & Profitability Management Practice Leader