Perspectives

Managing your innovation portfolio

In this Harvard Business Review article, Bansi Nagji and Geoff Tuff make the compelling argument that organizations should manage for "Total Innovation."

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Innovation

Doblin, the innovation unit of Monitor Deloitte

​​Innovation is one of the last remaining sources of trend-breaking growth, yet too often companies fail at it because they approach innovation as if it is an art, assuming brainstorming and random moments of genius will help them win. They won’t. Doblin helps companies achieve long-term success in today’s competitive markets by adding discipline and order to systematically discover new sources of growth.

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Learn more about Innovation

​​Innovation is one of the last remaining sources of trend-breaking growth, yet too often companies fail at it because they approach innovation as if it is an art, assuming brainstorming and random moments of genius will help them win. They won’t. Doblin helps companies achieve long-term success in today’s competitive markets by adding discipline and order to systematically discover new sources of growth. 

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How we can help

Doblin specializes in helping companies anticipate and seize new business opportunities. Our dynamic teams of designers, researchers, and strategists approach challenges with diverse perspectives and experiences. Balancing strategy with exploration, discipline with creativity, and practicality with ambition, we help companies untangle gnarly problems and develop viable solutions with lasting impact. We are one of the few innovation firms that go beyond opportunity analysis and portfolio management by also working with our clients to generate and build new offerings and businesses.

The powerful combination of Doblin’s sophisticated design thinking methods and Monitor Deloitte’s cutting-edge approaches to change management and strategic implementation extends our ability to help clients move more seamlessly through an integrated innovation process. In fact, this combination has helped Deloitte emerge as “a global leader in Innovation Strategy & New Product Development Consulting based on capabilities,” according to Kennedy.1

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​About our services

  • Set innovation strategy. Working alongside senior leaders, we explore how forces of change potentially impact the enterprise and industry, and identify where opportunities lie within the seemingly chaotic landscape. We then set an “innovation ambition” and help diagnose and address internal breakdowns. Finally, we advise senior leaders on their responsibilities for championing innovation.
  • Design, build, and launch innovations. We work with companies to convert opportunities and ideas into new businesses. Using generative research methods, we unearth new insights about consumers and translate those insights into business concepts that encompass multiple types of innovation. We facilitate prototyping and testing to refine new offers and accelerate launch and scaling. Working with the client implementation team, we use strategy, marketing, and enterprise analytics to refine, pilot, and launch the new business.
  • Become better innovators. Sustained innovation effectiveness requires discipline, competence, and experience. We help clients develop their own signature innovation capabilities, systems, and structures that are specific for the enterprise. This includes the integration of innovation across the business, development of networks and governance structures, establishment of incentives and metrics, and implementation of learning programs to teach innovation practices.

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​Bottom-line Benefits

  • Drive higher returns on innovation investments 
  • Create new sources of revenue, including growth concepts, business models, and platforms
  • Accelerate piloting through prototypes that help align the enterprise and aid user testing
  • Discover the unmet needs of current and future customers
  • Sustain innovation effectiveness through tailored innovation capabilities
  • Build new offerings and businesses.

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Three ways to get more value

Use multiple types of innovation. Look beyond new products for sources of breakthrough innovation. Doblin’s Ten Types of Innovation™ framework helps companies look beyond product innovation by introducing nine other powerful types of innovation that can be combined for a more competitive advantage.

Take a balanced approach. Focus on what is important to the customer balanced against the company’s strengths to identify opportunities and prioritize specific initiatives. Our analysis shows that companies with the strongest innovation track records manage a balanced portfolio of innovation investments across core, adjacent, and transformational innovations.

Prototype to build alignment. Use visualizations, storyboard sessions, and other illustrative techniques to develop, test, iterate, and improve new concepts. In our work, as our renderings become more detailed, we are better able to outline implementation requirements, including skills, technology, evaluative research, refinements, pilots, and launch approaches.  

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1Source: Kennedy Consulting Research & Advisory; Innovation Strategy & New Product Development Consulting 2013; Kennedy Consulting Research & Advisory estimates © 2013 Kennedy Information, LLC. Reproduced under license.

Effective innovators take a balanced portfolio approach, splitting their investments roughly 70/20/10 between core, adjacent, and transformational innovations. We help companies strike and maintain that balance across innovation initiatives.

Meet our leaders

Geoff Tuff

Geoff Tuff

Doblin Practice Leader | Monitor Deloitte

Geoff is a principal of Deloitte Consulting LLP an...More

Melissa Quinn

Melissa Quinn

Director | Doblin | Monitor Deloitte

Melissa is a director of Deloitte Consulting LLP a...More

Jeff Wordham

Jeff Wordham

Principal | Doblin | Monitor Deloitte

Jeff is a principal of Deloitte Consulting LLP and...More

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Monitor Deloitte

Our strategy consultants employ cutting-edge approaches embedded with deep industry expertise, working with leaders to drive enterprise value.

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Geoff Tuff

Doblin Practice Leader | Monitor Deloitte

People

Jeff Wordham

Principal | Doblin | Monitor Deloitte

People

Melissa Quinn

Director | Doblin | Monitor Deloitte