Perspectives

Social Analytics in Media & Entertainment

Superior business performance in the media and entertainment industry starts with art. But a little science can help take it to the next level – the science of social analytics.

Analysis

Digital Democracy Survey

A look into the minds of media consumers

Deloitte's Digital Democracy Survey compares and contrasts generational preferences of more than 2,000 consumers, ages 14 and older in the US, revealing significant technology, media and telecommunications consumption trends including attitudes and behaviors related to advertising and social networks, mobile implications, media consumption preferences across platforms and devices, and the internet.

Digital Democracy Survey 9th edition

Digital Democracy Survey 9th edition

Download the executive summary

The rapidly growing amount of content available via the Internet and the proliferation of devices offering high-quality viewing experiences has drastically shifted the way consumers view, access, and purchase content.

The ninth edition of Deloitte’s Digital Democracy Survey, fielded in November 2014, illustrates consumers’ mounting appetite for content—especially video—anywhere, anytime, and on any device.

Download the executive summary and view the press release to explore what the data reveals surrounding:

  • The product and device landscape
  • The personal viewing experience
  • The mainstreaming of digital
  • Binge watching
  • Multitasking
  • Viewing preferences
  • The current state of advertising
  • Content originators
  • The personalization of gaming
  • Social media as news

Don’t see what you’re looking for in our executive summary? We’ve got a lot more data. For more information on Deloitte’s Digital Democracy Survey, 9th Edition, email us at tmttrends@deloitte.com and follow us on Twitter @DeloitteTMT.

Millennials and the mainstreaming of digital

Millennials and the mainstreaming of digital infographic

Download the Digital Democracy Survey 9th edition infographic

Thanks to emerging technologies, faster and more available connection speeds, and many consumers' desire to consume on the move, the way we experience media content continues to evolve. Download the infographic to find out more.

Prior editions

Deloitte has been surveying US consumers since 2007 to better understand evolving trends in technology, media, and telecommunications. For more information on prior editions please contact us.

Meet the authors

Gerald Belson

Gerald Belson

Vice Chairman | US Media & Entertainment Leader

Gerald is vice chairman and US Media & Entertainme...More

Craig Wigginton

Craig Wigginton

Vice Chairman | US Telecommunications Leader

Craig Wigginton, Deloitte & Touche LLP, leads our ...More

Paul Sallomi

Paul Sallomi

US and Global Technology Sector Leader

Paul is vice chairman and the Global and US Techno...More

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Services

Media and Entertainment Industry

Serving companies in the media and entertainment industry including: film studios, gaming companies, advertising agencies, publishers, and social networks.

People

Paul Sallomi

US and Global Technology Sector Leader

People

Gerald Belson

Vice Chairman | US Media & Entertainment Leader

People

Craig Wigginton

Vice Chairman | US Telecommunications Leader

People

Kevin Westcott

US Consulting Leader | Media & Entertainment

People

Eric Openshaw

Vice Chairman | US Tech, Media & Telecom Leader