Global mobile consumer survey: US edition | Deloitte US | Telecommunications Industry
global mobile consumer survey

Analysis

Global mobile consumer survey: US edition

Rise of the always-connected consumer

With smartphone and tablet ownership on the rise, device obsession is growing and spreading across generations keeping consumers always-connected in new and unique ways. The Global mobile consumer survey: United States edition uncovers consumer preferences on a variety of topics from mobile device usage trends to the Internet of Things to security and privacy.

Global mobile consumer survey: US edition

Deloitte’s 2015 Global mobile consumer survey: US edition is the biggest and most extensive to date, capturing surprising consumer behavior and thought-provoking trends from nearly 50,000 respondents, ages 18 to 74, across six continents and 31 countries. The survey uncovers the usage habits of connected consumers whose preferences are driving mobile solutions in today’s fast-changing marketplace.

Key US findings include:

  • Consumer device obsession is deepening: Smartphone and tablet ownership rates are up nine percent and ten percent, respectively.
  • Consumers are using their phones in every aspect of their daily lives: Everything from watching TV to simply crossing the road, mobile devices have introduced an unprecedented level of mobile involvement.
  • 2015 is the year of mPayments: mPayment technology increased nearly fourfold over 2014.
  • The Internet of Things takes shape: Consumers are open to the next big thing, whether it’s home monitoring, health monitoring, or self-driving cars.
  • Security and privacy, related but separate concerns: Security trumps privacy overall, and youngest and oldest segments have similar levels of concern.

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Global mobile consumer trends: First edition

Explore the Five global trends shaping mobile connectivity

 

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The rise of the always-connected consumer

Consumers are more connected than ever

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global mobile consumer survey

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2015 global mobile consumer survey press release

Media contact: 

Anisha Sharma
Senior manager
Deloitte Services LP
+1 212 492 4427
 

United States Consumers are obsessed with their devices, and the IoT market shows promise. Find these and other insights in the 2015 global mobile consumer survey press release.



2014 global mobile consumer survey: US edition

What was top-of-mind for United States consumers in the 2014 global mobile consumer survey? Read our executive summary to explore key themes–and learn more about growth opportunities–that affect the broader mobile ecosystem.

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