Consumer Products Strategy & Growth Leader
Rich is the practice leader for US Consumer Products Corporate Strategy & Growth area and a principal of Deloitte Consulting LLP within the US Strategy service line Monitor Deloitte. Rich’s experience is in helping his clients win with retail customers and the consumer. His expertise spans pricing and profitability management, customer and channel strategy, sales effectiveness, and enterprise analytics.
The 2015 American Pantry study The call to re-connect with consumers
The landscape is now significantly altered for consumer product goods companies when it comes to trade promotions. Leaders know that without strong joint
Deloitte survey: Shoppers continue to leave national brands behind
America’s national food, beverage, and household brands struggle to regain favor in the hearts and minds of US consumers for the fifth year in a row, according to Deloitte’s "American Pantry" study.