For over a decade, Deloitte has published data and explored insights in our Automotive Consumer Study that can help automotive companies overcome challenges to thrive. Access our latest findings for South Africa to learn more about how these critical issues are impacting the industry.
On the 17th May, Ravin Sanjith, Africa Automotive Sector Leader hosted a webinar to discuss how have automotive trends shifted gear over the last 12 months? Our panel of leading industry experts offered key insights and answer important questions that can help Auto companies prioritise and better position their business strategies and investments.
Watch the webinar:
Future vehicle purchasing intentions
Nearly 9 in 10 owners who acquired their current vehicle new intend to buy a new vehicle again while almost half of consumers who acquired their vehicle used said the same.
New energy & sustainability
The needle is moving toward an electric mobility future, but are we moving fast enough to achieve the ambitious goals that have been set for global carbon emissions reduction?
Vehicle brand and service experience
Consumer trust is split between the dealer (selling or servicing) and the manufacturer, signaling the importance each stakeholder has in the customer relationship.
Connectivity & subscriptions
Consumers are ready to share their personally identifiable information if it helps them with maintenance updates, traffic/road safety updates, and suggestions for alternate routes.
The Global 2023 study includes more than 26,000 consumer responses from 24 countries (including 1,014 respondents in South Africa) around the world. The study is fielded using an online panel methodology where consumers of driving age are invited to complete the questionnaire via email.