Business Chemistry®  

Using data to improve the art of relationships  

Designed for use in a business context, Business Chemistry® draws upon analytics technologies to reveal four unique patterns of behaviour. The system provides insights about individuals and teams based on observable traits and preferences, with the goal of developing openness and collaboration to drive individual and team performance.

What makes people click or clash? Why do some teams perform better than others? Why are some leaders more effective than others? Business Chemistry is an analytics-driven tool used to provide answers to all these questions. It has been widely used to build healthier teams, enhance customer engagement, and make leaders more effective. 

One of the key aspects of a workplace is the relationship between employees, because it directly indicates the three most important characteristics of an organization’s wellbeing: productivity, efficiency and long-term success. In the past few years, due to changes happening in the work environment, as well as generation diversity and inclusion, it has become increasingly important to analyze and understand team composition through observations and to further foster the development of open conversation and ongoing collaboration. This is precisely why Business Chemistry is needed.

Business Chemistry helps in understanding customers, stakeholders, or a group of people that you don’t know, or you have met once, with the aim to build business partnership. It provides you with some dominant characteristics for each of the types and with some tips how to interact in each case.


How does it work?

Individuals are firstly asked to complete a short online questionnaire about themselves as honestly as possible. At the end of the questionnaire, they will be provided with a personalized report, spotting out the top pattern they are most closely aligned with – pioneer, driver, integrator, guardian, but also providing relevant information on how to integrate with other styles as well. Following the results of the questionnaire, a workshop is organized in order to enable all participants to better understand themselves and their behavior patterns - delve into the predilections and potential pitfalls of each behavior pattern; learn what to look for to develop hunches about others through observations; explore ways to engage more effectively with individuals and teams; understand the team’s composition and unique characteristics.  

Knowing and understanding the four Business Chemistry behavior patterns can help individuals transform their attitude from the Golden Rule - treat others as you wish to be treated, to the Platinum Rule - treat others as they wish to be treated.

Watch Business Chemistry Video

Four patterns of behavior

The Driver is characterized by a quantitative and/or technical perspective, logic, directness, and competitiveness. Drivers are best known for their ability to get things done.


The Integrator is distinguished by empathy, a focus on relationships and consensus, and a comfort with ambiguity. Integrators are those kind of individuals that every team needs. Their main role is connection.


The Guardian is exemplified by practicality, reserve, a structured approach, and a focus on details. They are the type of people who like stability.


The Pioneer is typified by spontaneity, adaptability, imagination, and a fondness for brainstorming. Pioneers love to dream and believe that anything and everything can be done.


Designed specifically for use in a business context, the Business Chemistry workshop can provide answers to daily fundamental problems that businesses and business leaders face in a fast-changing environment. Business Chemistry is designed in an easily applicable way, and can provide unique business insight, shed light on team dynamics, and shift perspectives of how our similarities and differences can help teams achieve their goals.




Did you find this useful?