Leveraging the Web to Sell and Serve Enterprise Customers in the Postal Industry
The internet is a key channel to sell and serve postal customers
This paper from Deloitte Belgium’s postal practice provides insight into the components that are addressed by postal operators as they use the internet for greater customer contact. Postal operators must become customer-centric. One way is to develop web strategies that lead the competition. This paper provides insight into the 10 key functional areas that enable a postal website to be customer-centric. It also provides a comparison of postal web sites to show where they are in the various stages of growth and sophistication.