Digital Strategy

Digital connects people and things in ways that allow bits to direct or substitute for atoms in an ever-expanding range of activities, challenging companies to rethink how they create value for customers, the business models that define their competitive position, the operating models required to succeed, and the ecosystems within which they function.
 
The fundamentals of cost advantage or superior differentiation still hold true. But the ways in which digital technologies have reshaped the landscape have changed the set of choices available, the priorities among the alternatives, and the context in which choices are made.
 
Deloitte Strategy's Digital Strategy practice enables organizations to weigh, make and execute customer, business model, operating model and ecosystem choices . We also help organizations design, test and build new propositions borrowing lean and agile techniques from the start-up world, and offer customized Digital Learning Programs for C-suite executives and broader employee populations.
 

The path to digital-first marketing

Many global marketing organizations aspire to lead with digital but are stymied by complexity when attempting to make the vision a reality. Max Cuellar, senior vice president of marketing strategy, analytics, and operations at Hewlett Packard Enterprise, and Frances Yu, global lead for digital strategy at Deloitte Consulting LLP, offer their perspectives on simplifying the marketing function.

Achieving digital maturity

Our third annual study of global digital business, a collaboration with MIT Sloan Management Review, reveals five key practices organizations best able to achieve digital maturity employ—and the lessons all companies can learn from their success.

Building your digital DNA

To remain competitive in the digital era, organizations across all industries must assess and build the digital capabilities needed to grow and exploit new business channels. However, digital transformation is not easy, irrespective of where you are on your digital journey.