Depending on your industry and market, the cost of acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing customer. Loyal, repeat customers tend to have a greater level of trust and a greater propensity to spend compared to prospective new clients - to leverage this, dealerships need to look at other ways to offer value to their customers across the entire customer lifecycle.
Here are 3 tips to help shift the focus away from the customer being a one-off purchaser, to being a potential long-term, loyal advocate of your dealership.