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NEXTDC, one of Australia’s leading data centre operators, is an ASX200 listed technology company. NEXTDC won the Technology Fast 50 program in 2014. The company was established in 2010 by one of Australia’s most successful information technology and internet entrepreneurs, Mr Bevan Slattery, who set out to build and operate a national footprint of enterprise-grade carrier and vendor neutral data centres in Australia. NEXTDC’s CEO Craig Scroggie and CMO Karyn Turbill outlined what winning the Technology Fast 50 meant and where the company has gone since.
Karyn reflected on 2014, the year NEXTDC entered and won Technology Fast 50. “We entered the awards for the first time in 2014, we had been operational for around three years at that point. Our fifth data centre in Perth had just opened and we had a market cap of around $350M AUD. We received an email from Deloitte about the awards and the timing seemed to align perfectly. We were going through a period of hypergrowth and our business was continuing to scale at unprecedented pace. We were mobilising rapidly to meet the growing demands from Australian organisations for enterprise grade data centre solutions which were severely lacking. All of which made us an ideal candidate for the award.”
“Being associated with Deloitte, a global leader in its field, was a fantastic opportunity. The recognition provided great publicity and created new interest in the NEXTDC story, not just within our customers and partners, but the finance and investor universe both locally and internationally. Subsequently, this award and awards like it have assisted us greatly in building up the strength and trust of our brand, and drive increased awareness amongst our global audience.”
The company are also clear on the fact that the Asia Pacific element of the Technology Fast 50 (winners go on to be entered in the Asia Pacific Technology Fast 500) was significant to them. “The proximity of Asia to Australia and the opportunity that Asia offers Australian organisations and vice versa makes it an important opportunity. The Australian region is quite advanced in the adoption and use of cloud technology and South East Asia represents quite an exciting growth opportunity. Many Asian based organisations are looking to land and expand in Australia and having the opportunity to address that market through PR and media was hugely important.”
For companies who may be thinking about entering for the first time this year, NEXTDC’s advice would be that you have nothing to lose, everything to gain. “Get in early and put your best foot forward, nothing beats the feeling when you win an award this prestigious – especially when you are up against so many other impressive Australian organisations who are achieving incredible things. Being associated with an elite group of organisations like this is a privilege that few get to be part of.”
CEO Craig Scroggie is feeling confident about the Australian technology sector and its prospects. “The tech sector is buoyant and fuelled by customer demand as technology adoption increases. Australia is an early adopter of cloud-based technologies and the market is strong and our growth has led many global regions. The skill and expertise within the ICT community here in Australia has never been stronger, there are some phenomenal success stories in the tech space in Australia today. Access to capital was a much bigger challenge 5+ years ago. Today many of the successful entrepreneurs who have founded successful start-ups are on their second or third go around and many are investing in new entrepreneurs using their financial success to support the growth of new businesses domestically. Australian companies are demonstrating they can be hugely successful on the global stage.
There are unlimited opportunities for growth and new companies can be created leveraging cloud-based technologies that can create scale start-ups in a way that was never previously possible. The sector should experience exponential growth given the quality of talent, the availability of both public and private market capital and relatively low barriers to entry to access world class technology platforms.”
For more information on the 2019 Tech Fast 50 program and how to enter, visit www.tech50.com.au.
Joshua is a partner in Deloitte Private and leads the Sydney Deloitte middle market technology program, which includes the Deloitte Technology Fast 50 program. He also sits on the Deloitte technology, media and telecommunications industry group national executive leadership team. Joshua has over 20 years' experience working with technology growth companies from start up to exit/IPO in both an audit and strategic advisory role, understanding their lifecycle needs and matching this to the broad capability of Deloitte. His areas of specialisation include audit, accounting, investigating accountants reports and business advisory.