CFO Sentiment | Edition 5

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CFO Sentiment | Edition 5

Solid on outlook, positive on risk

CFO Sentiment continued to improve in the first half of 2018 - 77% of CFOs are optimistic about their prospects and only 4% are pessimistic. This is reflected in strong local job growth and investment activity as businesses feel confident enough to increase their capacity.

Key findings from this edition include:

  • Strong global economic conditions are flowing through to Australian economy, and this is elevating CFO optimism
  • Just over 75% of CFOs are optimistic about the financial prospects of their company
  • Risk appetite remains strong, with a record 64% of CFOs comfortable with taking on more balance sheet risk (up two points on the previous results of 62% in the last half year)
  • 42% of CFOs are interested in taking on risk in the form of additional investment if tax cuts are legislated, while only 11% are looking to pay down debt
  • CFOs remain wary of potential risks that threaten the business outlook including trade tariffs and interest rate hikes as well as continued business disruption
  • Digital transformation is front of mind, both disruptive and transformative, with more than 20% of CFOs focusing on updating core systems and existing capabilities.

CFO Sentiment | Edition 5

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The challenges of the modern CFO

Today’s CFOs are expected to play a diverse role within their organisations, breaking the mold of the traditional expectations to encompass more than ever before.

We sat down with David Marr, Chief Financial Officer of the Woolworths Group to discuss his insights into the complex role of the modern CFO and the key challenges that comes with the title.
By Stephen Gustafson, 2 August 2018

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