Team Dimension Data for Qhubeka - ‘We ride for a cause’

The sponsorship supports Deloitte’s wider global technology alliance with Dimension Data, a global technology and solutions provider.

Our sponsorship of Team Dimension Data for Qhubeka, the first African-based professional cycling team to reach UCI World Tour status, supports all the benefits of cycling – freedom, empowerment, development and wellness. We believe it’s a good fit because cycling, like consulting, is about passion, commitment, and teamwork.

About Team Dimension Data for Qhubeka

Team Dimension Data for Qhubeka is the first African-based professional cycling team to reach UCI World Tour status. The team draws strength from a diverse group of 27 riders from 10 different countries – including Australian riders Mark Renshaw, Lachlan Morton and Ben O'Connor, as well as Mark Cavendish from the UK.

The team also rides with purpose - to assist in developing cycling on the African continent. Their goal is to give talented African riders a path into the pro peloton while raising funds for the Qhubeka charity.

About Qhubeka

Qhubeka is an organisation in South Africa that moves people forward with bicycles. Qhubeka is a Nguni word that means "to progress" or "to move forward”. People earn bicycles through Qhubeka programmes, improving their access to schools, clinics and jobs. The #BicyclesChangeLives campaign Qhubeka has delivered over 80,000 bicycles to children across South Africa since it was founded.

Team Dimension Data for Qhubeka, known as Africa's team, is unprecedented in the cycling world for its commitment to giving back to the community. As they ride to promote and develop cycling on the African continent, Team Dimension Data changes the lives of school children and families, paving the way for a brighter future.

How we’re making an impact that matters

Deloitte has been a major sponsor of Team Dimension Data for Qhubeka since 2016.

In partnership with the title sponsor, Dimension Data, we are working on advancing cycling, and sports more broadly, through technology. The team's guiding principles align with our commitment to diversity, social responsibility, and health and well-being.

Since 2016 we successfully helped Team Dimension Data for Qhubeka raise funds for almost 3,500 bikes. Australia has raised AUS$17,000 towards this in 2017, and plans to build on this this in 2018. 

Donate to the Qhubeka cause

If you'd like to donate to this great cause, donations can be made directly to Qhubeka’s #BicyclesChangeLives program here. Thank you for your donations! Every cent helps us to make an impact that matters to children in Africa and is greatly appreciated.

Deloitte and Team Dimension Data for Qhubeka

Deloitte has recently developed data analytics technology to meet the demands of professional cycling in-race conditions. The two apps - Deloitte Smart Map and Deloitte Race Monitor work together by collating and analysing open source data from athlete performance to competitor tactics to course conditions. The information is then displayed on an easy-to-use platform that can be accessed by the team’s sports director from anywhere using a tablet or laptop.

Race Monitor tracks changes within a race stage, such as a breakaway from the peloton or an accident, enabling team directors to immediately understand situations and make informed decisions mid-race. It also integrates multiple data sources to provide a holistic view of each cyclist and identify the riders who have a competitive advantage during a race. Deloitte Smart Map is a mapping visualisation application, charting the race route and highlighting course features that require quick tactical decisions, such as changes in elevation, hairpin turns or significant weather issues.

Published: December 2017